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Houston's Electric Choice

Houston residents now have the power to choose their own electric company. Up until December 31, 2001, electricity in Houston was provided to residents by either the municipal power utility or by a single power company who controlled and maintained power generation, transmission, distribution, and sale to residential and commercial customers. There was very little or no competition. Rates rose or fell only after review by the state utility commission - so any savings rarely trickled down to the consumer.

Becoming effective on January 1, 2002, Texas Senate Bill 7 (SB7) broke the power utility monopoly, establishing a deregulated energy marketplace in the state and Houston. Now, there are many different energy providers and companies offering competitive rates and plans to consumers in Houston. Consumers are no longer shackled to one provider and can change their energy provider at any time. They have the power to choose.

If you would like to learn more about Texas electric choice, visit the Bounce Energy Education Center.
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I've been a customer for roughly 3 months. Extremely pleased with the billing options and the price. My electric bill has been cut in half with Bounce.
Jay C., Houston, TX