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Electric Choice in Houston

What is Houston Electric Choice?

Electric Choice is the power given to Houston residents to choose their own electricity company. About 75% of the state of Texas has the power to choose their electric company, including Houston. Before residents of Houston where given choice in electricity, a single electricity provider controlled/managed the transmission, distribution and sale of electricity to residential and commercial locations. The deregulation of Houston electricity became effective in January 1, 2002 with the passing of the Senate Bill SB7, offering Houston residents the ability to shop and compare electricity providers in their area to find the best deals and service.

History of Deregulation in the Houston Electric Market

Before the Texas Senate Bill 7 (SB7) was passed on January 1, 2002 electricity consumers in Houston didn?t have the option to choose who they received electricity from. But now with the Deregulation of Texas Energy, it has broken down the market into several different electric companies, helping create competition and lower electricity rates for consumers throughout Texas. Over 75% of Texas has been given the power to choose their own electric provider, and millions of Houston residents have already exercised their right to choose.

If you would like to learn more about Texas electric choice, visit the Bounce Energy Education Center.
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I signed up with Bounce about 2 months ago, just before summer started to heat up. The sign up process was easy, and within a week I had received notice from Bounce that I had been effectively signed up and added to their system. Since then, my bills have cut in half, and I've gotten regular notices from them about my due bills. Paying online has been easy. So far, so good.
Matthew, Houston, TX